Mariya Nurislamova is ideal generally known as the co-founder and CEO of Scentbird, the popular membership services billed as the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-customer beauty brand, and Drift, a scent-focused motor vehicle accent line.
Having said that, by night time she transforms into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is Mariya,” which has amassed about 102,000 subscribers and features a lot more than 1,200 films. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting a significant and engaged audience.
Digital Existence & Written content
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Focused on chakras, Vitality portals, healing, and quantum manifestation.
Intuitive Q&A video clips: Open up, particular interactions where she addresses viewers’ deepest queries.
Limited-sort clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her believed ~three hundred,000 followers throughout platforms.
Her cross-System access will make her a noteworthy voice in the trendy spirituality arena.
Entrepreneurial Journey
Though her spiritual id thrives on line, her founder persona is rooted in tangible business enterprise achievements:
Scentbird (2014–existing): A membership design giving in excess of 800 fragrance selections to ~seven hundred,000 subscribers while in the U.S. and Canada, backed by YC and elevating more than $25 million in undertaking funding.
Deck of Scarlet: A magnificence membership palette launched in 2018–19, collaborating with top influencers to provide curated make-up kits below $30 each individual two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance remedies to automobiles.
Her entrepreneurial increase has long been commonly lined by company stores for instance Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya seasoned what she describes as being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly after, she introduced her spirituality-focused information across YouTube, Instagram, and TikTok.
Considering the fact that then, her articles has delved into:
Living in “the Matrix”, a simulated actuality framework.
Therapeutic by way of Electrical power, which include claims like self-healing most cancers or AIDS and processing miscarriage as being a karmic decision.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked tooth with further spiritual meaning.
These substantial-assertion beliefs eventually collided with her community profile.
Controversies & General public Backlash
By mid-2024, Mariya’s spiritual content material began to conflict together with her company graphic. The Company of Trend described on subscribers, influencers, and even inner mirrored manufacturers increasing alarms after finding statements about Hitler like a Instructor of “3D Earth warfare,” denials of disorder, and crystal divination—all less than Mariya’s genuine name.
Notable critics:
YouTuber Keya’s Globe and Zachary Michael said they’d not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly named out her pseudoscientific statements and questioned the caliber of Scentbird’s assistance.
Regardless of the backlash, Mariya insists she keeps her identities unique and stands by her spiritual mission, unbowed by stress to remove material .
Strengths & Strategic Merits
one. Reliable Dual Persona
Mariya’s combination of tech entrepreneurship and spiritual teaching is unheard of among the her friends. It offers:
An genuine particular manufacturer that resonates with consumers searching for deeper connections.
Diversified revenue streams throughout retreat situations ($1,111 to $125,000) and personal channeling classes.
two. Scale & Affect
Organization progress: Scentbird reviews forty five–fifty% YoY advancement because 2022, profitability considering the fact that 2019, with yearly revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners hundreds of Many views for every movie, making viral cultural existence.
3. Faithful Community
Around 1,two hundred videos and reliable uploads have developed a cult-like following of seekers open to her energy-dependent and mystical offerings.
Emerging Threats & Identification Worries
Brand Name Danger
Traders, employees, and buyers may look at Mariya’s metaphysical promises as off-putting, probably eroding model believe in.
Articles Moderation & Legal responsibility
Daring claims in overall health and spirituality may perhaps invite social-platform warnings, regulatory scrutiny, or debates more than ethical accountability in impact.
Stakeholder Confusion
Despite her assurances, investors stay mostly unaware of her spiritual identification. Any perceived misalignment could pressure stakeholder self esteem.
Route In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and company worlds a lot more properly—retaining spiritual written content on separate platforms or under a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness components into her brand names (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her a lot more ethereal material with evidenced-primarily based assistance, she could grow her base whilst minimizing alienation.
Final Views
Mariya Nurislamova stands in a unusual mariya nurislamova intersection—the place venture‑quality entrepreneurship satisfies spiritual authority. She has created a scalable, worthwhile enterprise empire, whilst capturing the imaginations of electronic-age spiritual seekers.
Still this quite duality is her best asset and largest problem. The mystic as well as the CEO co-exist in a single man or woman, producing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will outline her potential legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will just one eclipse another?
This resonates as a cautionary tale within our age of founder transparency: When beliefs are public, ambition and authenticity stroll a fine line.
Briefly, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, in addition to a cultural figure navigating the messy overlap of business enterprise and belief. Her upcoming moves could chart new territory—not merely in fragrance, but in how enterprise leaders condition their identities inside the electronic spiritual age.